Print is Powerful


It’s easy to make the assumption that print advertising has suffered due to the rise of the digital era. However, plenty of studies indicate print is still alive and well.

Did you know that in Gift Shop® Plus*:

  • Readers spend an average of 48 minutes with each issue of Gift Shop® Plus
  • 93% took actions on ads in the magazine, whether buying, recommending, requesting more information or visiting an advertiser’s website
  • Each issue is read by an average of 2.5 people
  • Nearly 100% of our audience is directly involved in purchasing decisions for one or more categories

Plus, with our exclusive “Power of Print” program, an exciting new way to generate leads from your print advertising investments, not only do we deliver your products into retailers’ hands, we deliver you up to 470 leads per issue!

*Signet AdStudy data

Capitalize on the leads from your ad in Gift Shop® Plus

Additional package options include:

What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.

With Gift Shop® Plus’ retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.

Email Marketing Campaigns

Send emails directly to the list of leads based on a previous email campaign.

Contact Your Sales Representative to Learn More

Nancy Brooks
Integrated Marketing Consultant