List Rental Program

Get directly in front of the Gift Shop® Plus audience of retailers with purchasing power through our List Rental Program – curated to the unique needs of your company. Target by store type, title, sales volume or geographic location to get your products in front of your ideal audience.

Coordinating digital and direct mail increased the response rate by 63%, website visits by 68% and leads by 53%!*

*Source: USPS – The Future of Direct Mail Is Here and It’s Dynamic

How It Works (Direct Mail):

  • After selecting your store type and targeting options above, our Audience Development Team will curate a mailing list specifically for you and send it to a 3rd party bonded mailhouse of your choosing.
  • NDA to be signed by both you and the bonded mailhouse.
  • Mailing list is one-time use only, with approval required of the promotional material being mailed to our audience.
  • You may seed the list with employee names to confirm arrival date in mailboxes.

How It Works (Digital):

  • After selecting your store type and targeting options above, our Audience Development Team will curate an email list specifically for you and upload to our email distribution platform.
  • You will supply HTML of the creative to be emailed, as well as a subject line.
  • Email Distribution Agreement to be signed prior to email deployment.
  • You may seed the list with employee email addresses to confirm timing and success.

Cost determined based on final list size.

Store Type Options:

  • Apparel/Jewelry Shops
  • Children/Toy Stores
  • Craft/Floral Shops
  • Housewares/Home Décor Stores
  • Museum/Zoo/Aquarium Gift Shops
  • Resort/Hotel/Airport/Hospital Gift Shops
  • Specialty Gift Shops
  • Stationery/Card/Book Shops

Targeting Options:

  • Type of Store
  • Title
  • Annual Sales Volume
  • Geographic Location

Contact US to Get Started!

Nancy Brooks
Integrated Marketing Consultant

nbrooks@greatamericanpublish.com
616-520-2154